Goodwin Theory



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Sucessful music videos in the last four years

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To get a more of an idea how to make a successful music I needed to look at award winning music videos. I looked at Gammy awards for the last 4 years. 2014- "Suit and Tie"- Justin Timberlake and Jay Z "Suit & Tie" is a song by American singer Justin Timberlake from his third studio album The 20/20 Experience  (2013). It features vocals from American rapper Jay-Z. This music video is a classy with the song being about "being well dresses and handsome". I like how they have changed the colour so it is a greyscale colour. This makes it look like it is a 1930s era. The props also help present this with an old fashion microphone, costumes and chandeliers. I enjoy the fast, snappy dance moves which make it enjoyable to watch. 2015- "Happy"- Pharrell Williams "Happy" is a song written, produced, and performed by American singer and record producer Pharrell Williams, from the Despicable Me 2 soundtrack album. This is a massive h...
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The History of Music Videos

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In this blog post I am going to be comparing 4 artists and 2 videos from each artist, 1 from a few years ago and 1 recent music video. I will compare how the videos have developed, how the artist themself have developed (their look, sound & style), how the video itself has developed (if there's a story, or production behind the lyrics and video), how much money they spent on each, and if the lyrics have changed/developed.  1. Chris Brown: No Air (2009) / Party (2017) You can see that throughout the 8 years a lot has changed with Chris Brown's music videos. It is clear that the scenery has become a lot bigger because in the first video (2009) was set in a very common place, which was the streets of New York and an apartment. Whereas now it is set in what looks like an abandoned shopping mall. Even though the recent video is in an abandoned location, it still looks like a casual place and that Chris Brown decided not to be as advanced with the modern world an...
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Preliminary story board

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Here is our preliminary task story board. The song we chose is Diamonds by Rihanna as it is a music video that we can replicate as well as it linking to our final music video genre. We are only taking 30 seconds of the music video as it doesn't have to be long and we chose clips that are doable for our actress. 
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